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Creativity, Inc. was founded in 1998 in San Carlos, California to provide audio production, content development, design, and engineering for electronic toys, games, and learning products. We provide full-scale toy development , offering a full range of professional services for toy developers from large to small.

Technology driven entertainment, learning and compelling play are all increasingly vital components of successful toy and children’s entertainment products across all segments, including preschool and infant.

Known for providing leadership in supporting innovation, quality, confidence— and creativity—in electronic toy development, We have established a solid reputation as the leading provider of a range of content and engineering services with proven strengths in audio content development and production, and software engineering for all widely used toy platforms. We are known to be versatile, uniquely capable in integrating the technical and creative sides of development, for understanding our customers and for a total commitment to providing uncompromising and passionate support for your needs.

Our staff of seasoned professionals and our proprietary tools allow us to offer anything from multilingual character voice recording and editing to custom “black-box” prototype engineering. Our in-house producers, composers, sound designers, and programmers can provide original music and sound effects that will meet or exceed your creative expectations—then custom program the work to your exact play-pattern expectations, working with just about any embedded chip platform.

Our dedicated production support staff will manage your product with exemplary professionalism and attention to detail. Our efficiency and productivity will ensure that your product development stays on target and on budget.

Funfare, LLC.


Invention and Licensing
  • Concept Ideation and development
  • Intellectual Property Development
  • Marketing and Licensing
  • Property Management and Accounting
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Product Examples



In 2006, we saw a need for Asia-based engineering, development, and support, and opened our Hong Kong subsidiary, “Inspire Ltd.”, in HK Science Park providing HK/China based engineering, development and support with a highly experienced team of electronics and hardware engineers and project managers. The close relationship between Creativity and Inspire allows us to make the most of the respective advantages of Domestic and Far East development.


We are always looking for talented and creative people to join our team.  Listed below are some of the careers at Creativity.  Though there are not any openings right now, we encourage you to send us your resume and we’ll contact you when we have an opening that pertains to your skills.

Software Engineer

Creativity, Inc. is a dynamic, fun and high-pressure company that provides content for toys, learning products and games. We are looking for a Software Engineer to join our team. The ideal candidate has substantial experience with assembly-level programming, has micro-controller programming experience, and is an excellent, creative problem solver. Strong team-working skills, the ability to jump in and learn new languages, and the desire for a challenging environment working with creative people are essential. Working quickly and efficiently to meet critical deadlines is a must.

Experience, background or training in the following are pluses (but not required):

  • 6502 assembly
  • Developing software architecture and Technical Design Documents
  • Electrical and/or MEchanical Engineering
  • Toys and/or gaming
  • Musician or music and/or audio experience/skills - MIDI, compression, etc.
  • Graphics, LCD, animation
  • Perl, Flash
  • Product development
  • Tool development

Project Coordinator

  • Responsible for managing projects and production schedule.
  • Client liaison.  Management and leadership skills a must.
  • Background in any of the following are a plus:
    • toy industry;  music;  audio;  engineering
      (software, electrical and/or mechanical)

Sound Designer / Recording Engineer / Composer

  • Tools:
    • Pro-Tools, Logic Pro, Peak, etc.
  • Duties (some or all):
    • SFX design/editing
    • Instrument timbre design/editing
    • Dialog directing/recording/editing
    • Composition/mixing
    • File processing

Technical Services / Prototype Builder

  • Install, maintain Mac, PC computers, audio systems, company network, email, etc.
  • Design and assembly of prototype sound boxes and electronic breadboards.
  • Basic soldering and technical skills, simple audio circuitry knowledge a plus.


Our team has contributed to the success of someof the most successful products in the industry.
We provide experience, talent, and innovation.

Please email your resumé to Sally Albert.
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it


  • Over 3,000 SKUs - 100,000,000 units
  • 26 T.O.T.Y. (Toy Of The Year) nominations with 5 T.O.T.Y. awards, including:
    • Toy of the Year
    • Girls Toy of the Year
    • Infant/Preschool Toy of the Year
    • Electronic Entertainment Toy of the Year



Creativity Inc. is housed in a 15,000 square foot purpose-built facility featuring three state of the art recording studio suites; twelve acoustically designed sound design and edit rooms, nine engineering offices, an electronics shop, design facility, and a mechanical/prototype machine shop. The building features a robust network, workstation, IT, secure back-up and data storage infrastructure, facilities for administration; design, testing, and multiple AV equipped conference rooms.