Creativity, Inc.
   Your Toys Deserve Creativity!



Services We Provide

Engineering | Localization Services | Creative Services | Project Management

Audio - Voice • Music • Sound Effects

Voice

  • In house casting, talent and full service production
  • Unique and original voices of every description and language
  • Experienced in working with the original voices for all the major licensors
  • Script development, concatenation, recording design, direction - worldwide

Music

  • Complete production for all platforms and sound chip technologies
  • Experienced and authentic in a vast variety of music styles and genres
  • Our staff composers have created, produced and engineered over 10,000 original music compositions and arrangements in over 2,000 SKUs

Sound Effects

  • Vast library of sounds constantly updated with commercial and original sounds
  • Original sound creation and design
  • Unparalleled experience in squeezing more and better sound out of toy technology combined with originality and creativity

Audio | Localization Services | Creative Services | Project Management

Engineering - Software • Hardware • Electromechanical

Software

  • Software development for a complete range of microcontrollers, chips, platforms and interface technologies from every major manufacturer used in the industry
  • Architecture, project management, programming, testing, and build engineering
  • Game and play pattern development – toy, 8-bit CISC, plug and play, and console platforms
  • Asian partners for rapid, cost-effective and innovative development – no headaches!
  • Custom toolset and development for fast turnaround, efficiency and error checking

Hardware

  • Electrical and mechanical engineering, BOM, schematics
  • OTP, EPROM, breadboard, black box
  • Rapid prototyping
  • Design and model fabrication: “looks like”, “works like”, and “sounds like” models

Audio | Engineering | Creative Services | Project Management

Localization Services - Translation • Cultural Review • Production

  • Translation – scripts, collateral, song adaptation
  • Age- and culturally-appropriate play and learning
  • Document control, script preparation, concatenation
  • Casting, payroll and securing of rights – in country and local – complete pool of top talent and experience with licenses
  • End to end schedule-sensitive and cost-efficient production and program management
  • Complete quality review and native language testing program
  • In house native fluency experienced experts in major languages and dialects

Audio | Engineering | Localization Services | Project Management

Creative Services - Animation • Product Design • Play • Scripting

  • LCD animation
  • “Plug N Play” games
  • Motion mechanical animation

Product Design

  • Concept development and ideation
  • Rhino, Photoshop, Illustrator, modeling, prototyping, sketches

Gameplay

  • Play pattern design
  • Game design and development
  • Storyboarding

Script Development

  • Original script development and design
  • Character development
  • Lyrics, dialogue

Audio | Engineering | Localization Services | Creative Services

Project Management

  • Turnkey solution with end-to-end management of the development process - concept through manufacture
  • Flexibility to manage any subset of the process
  • Rapid scaling of project team to meet specific project needs
  • In house, partnered and offshore resources
  • Content, software and hardware development integrated with cross disciplinary expertise and experience
  • Experience with major licensors in US and international markets
  • Asset and document management
  • Client review processes, rapid turnaround, clear milestones
  • Usability research, testing, and quality assurance
  • Manage to defined goals, budgets, and deadlines with clear, timely and accurate reporting and accountability


Check out Dragon Studios - Our on-site recording, editing and mixing facilities.

Contact us today for more information!


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